A quote in a news story is not an icing on the cake!

“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.”   (Nelson Mandela)

A quote in news content is the essence in the cake!  Why? Like a gist, a quote adds credibility; as the story is ‘endorsed’, ‘acknowledged’,  ‘supported’, it ‘adds weight’, as well as it adds ‘life’ to the story. In a press release, a quote is second to the headline in terms of engaging people’s attention.

The Power of Quotes in News Content – COVID-19 Version